Special Guests

Vladimir Goloviznin

I graduated from Stockholm University with a Master degree of Social Sciences with a major in Business Administration in 1997. (Master's program in Banking and Finance). 

For more than 20 years I was engaged in corporate finance, management accounting, financial risks and treasury management, including such positions as head of treasury department and CFO, in such industries as banking, FMCG, industrial construction, retail.

Today I teach advanced training courses for practitioners in the field of applied economics and finance, management accounting and corporate finance and expand my research and analytical activity.

Now my attention and research are focused on such a subject as "Unit Economics", both theoretically and practically. 

Introduction

to

The Truth about CLV

In numerous publications about the CLV (Customer Lifetime value) metric, different authors give different definitions of the metric, use different designations and approaches depending on the task being solved, the context and the conceptual apparatus more familiar to them.
In different sources, the same CLV concept is described from different positions, often using different designations and initial assumptions.

In all these approaches, I have tried to highlight the main thing so that individual preferences in terminology and the choice of designations do not affect the understanding of the essence of the matter.

I hope that for those who are familiar with the CLV metric, the comparison scheme of the most common approaches to CLV looks quite transparent and at the same time allows you better understand the nature of CLV and the technique of its calculation......

The full article is available in the file attached below

Feel free to contact with me if you are interested in to continue the discussion.

https://www.linkedin.com/in/vladimirgoloviznin/

Email: golovizninva@yandex.ru

Given by the author and published on this website in 2022

Vladimir Goloviznin

I graduated from Stockholm University with a Master degree of Social Sciences with a major in Business Administration in 1997. (Master's program in Banking and Finance). 

For more than 20 years I was engaged in corporate finance, management accounting, financial risks and treasury management, including such positions as head of treasury department and CFO, in such industries as banking, FMCG, industrial construction, retail.

Today I teach advanced training courses for practitioners in the field of applied economics and finance, management accounting and corporate finance and expand my research and analytical activity.

Now my attention and research are focused on such a subject as "Unit Economics", both theoretically and practically. 

Introduction

to

Unit Economics vs Marginal Analysis –

Are there any subjects to discussion? 

Recently, the term Unit Economics has been gaining more and more popularity in the publications of internet marketers and practitioners from the venture capital industry. As a rule, in the majority of such publications concerning the Unit Economics, terminology and methods well known in generally accepted economic models are not mentioned directly or reference to them is given in an implicit form. Most often, the term Unit Economics is mentioned in the application to the SaaS business model, Internet services, Internet business, and the assessment of the perspectives of start-up companies.

My view is that applied economics has always been and remains Unit Economics. It means that the economics of any company has always been considered and can be viewed through the prism of certain Units for measuring the processes and results of the company's activities.

Let's take CVP analysis as a basis to illustrate the proposed thesis, in order to concretize the stated position with an example. This model has been well known for a long time. But the most important thing is that it explicitly uses Measurement Units to describe the company's economics, such as a Product Unit. For those familiar with the CVP analysis model, the logic of the diagram below (see the image at the bottom) should be fairly transparent. The meaning of the scheme is that the same operating profit of a company can be expressed both through the Product Unit and through the Customer Unit, even in case when the CAC metric - the cost of attracting a customer, can also be included in the model ……….

The full article is available in the file attached below

Feel free to contact with me if you are interested in to continue the discussion

Email: gfactors@yandex.ru 

Given by the author and published on this website in 2021 and updated in 2022